Wednesday, November 11, 2009

Blog: Breaking In: Zen and the Art of Guerrilla Script Marketing

Staton Rabin: Breaking In: Zen and the Art of Guerrilla Script Marketing

"If you can keep your head when all about you
Are losing theirs and blaming it on you; …
If you can meet with Triumph and Disaster
And treat those two impostors just the same …"
--"If," by Rudyard Kipling

Maybe, when he wasn't writing classic short stories and novels like The Jungle Book, Kipling was secretly writing movie scripts. That might explain why his immortal poem, "If," is such useful advice for screenwriters. Trying to "keep your head" in this business is a never-ending challenge. But staying sane is critical to success. If you're a movie star, producer, director, even an agent -- "crazy" might even be considered part of your job description. But if you're a writer, it's a luxury you can't afford. If you want to succeed in this business, you need to be able to "keep your head when all about you are losing theirs …"

Staton Rabin: Breaking In: Zen and the Art of Guerrilla Script Marketing

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