This also refers to the fundamental - piracy can help in increasing sales! Some folks are trying interesting things by utilizing the Internet.
And...an interesting (simple) formula: Connect with Audience + Give a Reason to Buy = Make Money
Watch the Video
The Internet is a super-distribution machine that allows copies of digital media to flow in an almost frictionless way. As the wealth and survival of traditional media businesses are built on selling precious copies, the free flow of free copies is undermining the established order. If reproductions of media are free, how can we keep on financing films and how can we find value in the media we create and sell? BRIAN NEWMAN (former CEO Tribeca Film Institute).
For more about Brian visit www.springboardmedia.blogspot.comWatch the Video