If it is a cross-genre movie, one that doesn't have one clearly targeted demographic group, a story that is nuanced and has multiple layers of meaning, that all spells trouble from a marketing and distribution standpoint.
Sunday, May 30, 2010
Blog: Why do some great movies fail at box office while others succeed?
The choice of release dates and exhibition strategy, along with marketing plans are a couple of major reasons why good movies don't succeed at the box office. But really the issue almost always derives from the story itself.
If it is a cross-genre movie, one that doesn't have one clearly targeted demographic group, a story that is nuanced and has multiple layers of meaning, that all spells trouble from a marketing and distribution standpoint.
If it is a cross-genre movie, one that doesn't have one clearly targeted demographic group, a story that is nuanced and has multiple layers of meaning, that all spells trouble from a marketing and distribution standpoint.
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