Excerpts:
For some time people have been dealing with films like a project rather than as an artistic form. Budgets have therefore outstripped growth and revenues. Today, a Rs40 crore film will make little financial sense once you have added the costs of marketing and publicity to it. It will be hard to recover that kind of money.
A lot of potential revenue comes from a wider flow of releases. You have to maximize revenue along the time when the promotion of a film is at its fever pitch, before another movie comes out and takes over. Nearly 90% of the revenue comes from the first four weeks of a film's release.
Any industry that does its share of films based on concept, franchises, animation, etc., does not need to bank on stars all the time.
No cost can justify a bad film but, in their defence, multiplexes have given the choice to a section of society that did not think it was cool to see movies out of the comfort of their homes.
We get one or two scripts every day, which go through our development team. We make about 12-14 films a year, so you can do the math. We want to be able to develop stories in-house for which we have a team of six or seven people. There are original scripts and talented writers, but there has been a lack of focused attention in developing that talent
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