Hindu: The Big Crash
Looking at full-page advertisements in leading newspapers, you'd think every movie released this year was a winner. Misleading claims of several big-ticket movies getting 'the highest opening' and 'the largest box-office collection' aside, it goes without saying that Bollywood has had the worst year in recent times.
Trade analyst Amod Mehra says: "It has been a very bad year with over a Rs. 1,000-crore loss. Normally, in a year, we have 15 per cent success rate, inclusive of hits, super hits and blockbusters. But this year, we can barely reach the five per cent mark. The biggest problem I see is that, with corporates coming in, all the budgeting has gone haywire. They are overpaying each artist.
Hindu: The Big Crash
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