Crowd sourcing is an innovative business model being applied to several indie filmmaker projects.
Perhaps the most publicised and obviously successful case is that of The Age of Stupid. This documentary project on global warming has raised over $1.2 million via crowd funding, and also used crowd sourcing to distribute and exhibit it around the world.
http://yetanotherstrugglingwriter.blogspot.com/2009/12/crowd-sourcing-to-fund-produce-promote.html#more
Why Indie Directors Give Movies Away Free Online
"Releasing it for free is just good marketing," he says. "Whether it's through piracy or distribution your film is out there on the Internet, so we decided to harness this." And he has managed to make quite a bit of money out of it.
In the age of YouTube and viral marketing campaigns, it was only a matter of time before independent filmmakers came to realize that cutting the middleman out of the process is sometimes the best way to guarantee large audiences see their works.
http://www.time.com/time/arts/article/0,8599,1950005,00.html?xid=rss-topstories
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