Interview: Joss Whedon's Plan to Monetize Internet Content

Joss Whedon's Plan to Monetize Internet Content (Watch Out, Hollywood)

Whedon: The fact of the matter is, if somebody has a story to tell there is no reason at all that they should not be telling it. The quality of the material that exists -- I'm talking about the physical [equipment] like the cameras -- [allows you to do] things that could not be done when I was a kid for almost nothing.

People aren't going to the Internet to look for IMAX [large screen movies]. They're going to look for things that shock and delight and surprise and upset and all that good stuff. They're going for the most basic story.

A lot of people sit around and go, "How can I get this made?" The only answer is: By making it. By borrowing someone's camera. By buying a camera. They come cheap and they work well. And if you know where to point them -- and the person that you point them at is saying something interesting -- that's it! That's how it works.

I can't stress enough that I believe the best thing in the world is for everybody who feels like they have a story to tell, to tell it.

If they want to sell it, if they want to make a lot of money, they can do that -- and they can kiss their story goodbye. Because, in general, that's the last they're ever going to see of it, because somebody else will own it and they will either not make it, or make it very differently than that person hoped.

So, if you really have a story you think you're ready to tell, what are you doing talking to me?

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